Training
Admissions Training
Staff Development
Training Webinars

We offer both off-the-shelf and customized training programs on a wide range of topics.

Admissions Training
While some admission training programs focus on antiquated, “conversion at all costs” techniques, we advocate only the highest ethical standards in admission practices. Our needs-based counseling approach focuses on uncovering the needs of the student to assist the admission professional in matching their needs to what your school has to offer. This win/win approach is proven to exceed your expectations as well as those of your prospects!

We’ll train your admission staff on the art of needs-based counseling through theory and application of the following skill sets:

• Understanding your competition and USP’s
• Translating features into benefits
• Understanding your student market(s)
• Building trust and credibility
• Understanding student needs and wants
• Actively listening
• Probing effectively
• Uncovering and resolving obstacles
• Effective Follow Up

Following the training session, we provide you with the means to track results and measure progress.

“Admissions training” is sort of a catch-all term we use to describe what we do for our education clients. In reality, “admissions” is just part of the package. We also can train your financial aid specialists, student services staff, career counselors—at any of the touch points with students, both before and after they’ve applied, so that the message students perceive is positive and consistent.

Other Training and Seminars Available:

• Branding: The Secret to Successful and Sustainable Promises
• Customer Service Training
• Elements of a Successful Marketing Plan
• Ethics in Admission Counseling
• Leadership Development
• Leading Your Admissions Team to Success
• Managing Organizational Change
• Marketing – Measuring Your Success (Improving ROI)
• Motivating a Non-Commissioned Sales Force
• Public Relations in Higher Education
• Public Speaking
• Stress Management
• Train the Trainer
• Wizards of Academia – A Tactical Enrollment Management® Simulation