Lead generation isn’t something you do when enrollment starts to dip. It is an ongoing process of marketing communication that must continually feed and maintain your prospect pool. You can accomplish this by delivering clear, consistent key messages that reinforce your unique selling proposition and are tightly integrated with your total admissions function.

While you could go to any advertising agency for these pieces, expect to spend a lot of time educating them about your college and enrollment management. The Norton Norris team already knows where you are coming from, and has the creative expertise to turn that knowledge into top-notch marketing communication pieces at a fraction of what you’d pay a large agency—or one that doesn’t have the higher education background that we have.

But before we write the first word of copy or conceptualize any designs we ask:

• Who is it going to?
• What are the key messages?
• What is the desired outcome?
• Should there be an offer?
• Which is more important: quality or return?
• What is the timeline? 
• What is the budget?

This section contains just a small sampling of work the Norton Norris team has created for our clients.