Norton | Norris, Inc. has been helping colleges and universities with recruiting, lead generation, admissions training, direct mail, television advertising, mystery shopping and more for over a decade.
Introducing
Nn Sound Studio
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EnrollMatch®
EnrollMatch® is a comprehensive recruitment/ admissions training solution designed to offer prospective students exceptional service while improving organizational effectiveness.
EnrollMatch® is more than just an admissions training workshop; it’s a complete training solution! Your license gives you access to face-to-face training to get your team started, then offers webinars, eLearning, discussion forums, and train-the-trainer options to reinforce learning!
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FREE: Video tips, webinar invites and quarterly newsletters.
Join in the conversation by clicking on the link below and selecting the Admissions/Recruitment Group or the Innovative Leadership in Higher Ed Group. The Lounge is an exciting social learning site that provides an informal space for career college professionals to share expertise, best practices and learn from fellow colleagues in the sector. It's provided as a free service for the career college community, sponsored by MaxKnowledge.
Library
Access our library of FREE articles, presentations, videos and other resources supporting the need for positive change in the education industry. Download the items below to inform and inspire your team.
Publications
The Future of Admissions: Connecting with a New Generation
Dr. Jean Norris discusses the need for colleges to change their outdated admissions practices in order to engage today's technologically-savvy students and to embrace the opportunities presented by this new generation. Download PDF
Admissions Training Strategies
Career Education Review interviews Dr. Jean Norris about Nn's own admissions staff training program, including the four key skill sets that make strong admissions professionals. She states, "I think what we're looking at in this new paradigm is people who don't need a script, but who can make judgment calls along the way to make sure that they're both ethical and effective." Download PDF
Moral Reasoning
In light of the 2010 GAO report that accused career colleges of fraudulent and unethical behavior, Dr. Jean Norris discusses her dissertation research on the moral judgment of admissions representatives at for-profit and not-for-profit colleges and universities in Career College Central. Dr. Norris believes that it’s time to share the findings and recommendations of the national study to combat the “evidence” against career colleges. Download PDF
Playing Favorites
Career College Central draws upon Nn’s October 2010 report, “Mystery Shopping Reveals Important Information Withheld from Prospective Students,” for its article that compares community colleges to career schools and asks why community colleges receive preferential treatment from President Obama and his administration. Download PDF
Mystery Shopping Community Colleges
In Career College Central, Dr. Jean Norris discusses the results from Norton│Norris Inc.'s own mystery shops of 15 community colleges across the country and how they measure up against career colleges. Norris concludes that the Obama administration needs to re-examine its attitude toward the vital role career colleges play in educating today's students if it expects the U.S. to become a "Grad Nation" by 2020.Download PDF
Career Colleges Need a Seat at the Table
Read Dr. Jean Norris' Op-Ed Piece in Education Week, where she discusses the ramifications of the Obama administration's Skills for America's Future initiative that focuses solely on community colleges as the solution to achieve the president's goal of making America the top producer of college graduates in the next decade.Download PDF
Norton Norris and Mystery Shopping
If you’re not shopping—start shopping, so you can learn what’s really happening at the various levels of your organization.Download PDF
Becoming Leaders in Ethical Recruitment Practices
In 2005, Dr. Jean Norris encouraged the members of the career college industry to raise the bar for both traditional and for-profit colleges and universities by becoming leaders in ethical recruitment practices.Download PDF
Pawns or Professionals – The 21st Century Admissions Counselor
Dr. Jean Norris discusses the role of the 21st century admission counselor by drawing upon her research that measured the moral judgment of admission professionals at for-profit and not-for-profit schools and universities in the U.S.Download PDF
Turn Down the Volume on the Pain: The End of Manipulation Selling in College Admissions
Dr. Jean Norris cites the need to our shift the focus from the sales process to the buying process, and help reps to appropriate diagnose where a prospect is in the buying cycle.Download PDF
Mystery Shoppers of Education
MSN.com examines how mystery shopping has moved from the shopping mall into higher education. Vince Norton, Managing Partner of Norton│Norris, Inc., comments on his own mystery shopping observations.Download PDF
Breaking the Rules
A timeline of the evolution of sales methodologies in higher education and the need to adapt new ways of selling to how prospects are buying.Download PDF
Career Colleges at the Cyber Crossroads
As technology evolves, so does the way today’s leads are obtained. In this article, Dr. Jean Norris states, “Visionary career colleges are using digital media to shape their approach to the marketplace.”Download PDF
The 800-Pound Gorilla in Your Admissions Office
Old sales methods continue to bind admission reps hands into selling only one way. It’s time to acknowledge the need for change and give reps the tools they need to achieve successful.Download PDF
Facing the Realities of Admissions
Dr. Jean Norris is interviewed by Michael Cooney, editor of Career Education Review, about the impact and ramifications of the GAO report on the career college admissions process.Download PDF
Presentations
Mystery Shopping and Admissions Best Practices
MaxKnowledge interviews Vince Norton, Managing Partner of Norton│Norris, Inc. to discuss how shops can assist schools, what they measure, best practices from schools that use shopping effectively, what to do on a limited budget, and more.Watch Now
Ethics in Admissions
MaxKnowledge interviews Dr. Jean Norris, Managing Partner of Norton│Norris, Inc., to discuss ethics in admissions and its effects on the sector.Watch Now
Webinars
Observations of a Mystery Shopper: Best Practices After July 1
If you're curious as to how the for-profit college industry is adapting to the new regulations, watch our webinar for a “masked” look at admissions practices in critical compliance areas. You will also learn more about our Quick Compliance Rating (QCR) and how Nn is measuring and scoring colleges across the country.Watch Now
Improving Conversion Through the Student Lifecycle Using NLP
Find out why NOW is a good time to consider new approaches in recruitment and retention, including the factors or drivers that influence how our students make decisions. Learn more about Neuro-Linguistic Programming™ (NLP™) and how to improve recruitment and retention at your school.Watch Now
Getting Under the Water – Selling to Today’s Prospective Student
After more than 1,000 mystery shops across the U.S., we’ll fill you in on why we have a hard time connecting with today’s students and what you can do immediately to connect in the most meaningful ways! Find out how to build rapport with anyone, how to “read” the signs your prospects are sending, and more!Watch Now
New Year & New Approaches in Student Recruitment
Looking for new tools for your admissions tool kit? In this webinar, you’ll learn how to improve your start rate and recruitment techniques, using meta-view and reframing concepts that that can be put into practice immediately!Watch Now
The 800 lb. Gorilla in Your Admissions Office
We know that the old ways of selling just don’t work anymore. We’ll tell you what happened, what’s changed, and share some exciting new approaches to reach prospects and increase enrollments. And yes, you’ll find out exactly what the gorilla in your admissions office is!Watch Now
Videos
The Culture of Today’s Buyers
Prospects have high expectations. Today’s buyers are getting information from a variety of sources, especially online. But, some schools are hesitant to communicate openly with prospects. We’ve found that by sending personalized and relevant communications to students, conversion of leads-to-starts increased by 30-90%! Why? Watch more here!
Building Rapport
Looking for ways to enroll more students? They key to success is building a better rapport through your marketing and training efforts. Connect with today’s prospects in new and different ways over the phone, online and face-to-face. Watch more here!
Following Up
Are your admissions reps clearly establishing next steps with prospective students like they should be? In our mystery shopping, we ask students, “What is the next step?” It’s always surprising to learn how many reps don’t explain to potential students how the process works! Watch more here!
Why 7/8ths Selling®?
Whether you work in admission, student support services, or in the classroom, you’re selling something - and 7/8ths Selling® can help you do it better. Most sales practices only touch the tip of the iceberg, and yet most of the challenges lie below the surface – just like an iceberg. With 7/8ths Selling®, you learn to go beyond what’s on the surface (something your best performers do naturally). Watch more here!
Discussion Group
Join in the conversation by clicking on the link below and selecting the Admissions/Recruitment Group or the Innovative Leadership in Higher Ed Group. The Lounge
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